Wednesday 28 September 2011

'Your Business - Your Games!'

With the Olympics looming, I went along to an event to find out how the games will affect businesses, and how they can get benefit. Seems there are all sorts of opportunities for businesses - large and small in the build up to London 2012...

Hosted by Business Link, British triple jumper Nathan Douglas who hails from Oxfordshire spoke about his experiences as a professional athlete and hopes for 2012.




It's an Olympic fact:...'an estimated £1billion of additonal visitor expenditure will be generated in the South East as a result of the London 2012 Olympic Games.'

Even if your business is not competing to win contracts for the Games, those businesses who have won contracts may very well need help too! Contracts are advertised on websites including: http://www.contractsfinder.businesslink.gov.uk/, http://www.businessportal.southeastiep.gov.uk/ and http://www.competefor.com/


The Olympics is certainly proving a popular theme for all sorts of business activities, events and promotions in the run up to the games.

Look out for local as well as national events taking place and opportunities for regional and local businesses to get involved. For example, The Olympic Torch will visit Oxford (7 July), Reading (10 July), Southampton (14 Jul) and a series of other locations (see www.london2012.com/olympic-torch-relay) for all details. Also, in Oxfordshire the Tree of Life cultural event will be on 9 July in Stonor Park. The games are also due to be shown on big screen in public spaces across the county. Go to http://www.oxfordshiregameon.co.uk/ for a calender of local events.

NB: Of course, there are very strict guidelines surrounding all mentions of the games, key phrases to do with the games and of course logos. Full copyright guidelines are on http://www.tourism2012games.org/